UTM Codes
When adding a link to different platforms, if the clicks should be tracked as part of a campaign, they should have UTM codes placed at the end.
For new platforms, you can simply use a builder to create them such as: https://utmbuilder.com/. However, existing channels should use their existing codes to make it simple to track by keeping consistency.
Medium = Identifies the traffic type.
Source = Identifies the platform or website referrer.
Campaign = The name the team designates for a specific marketing promotion. You should use the same name across all channels. This will be assigned at the start of the projects by the RM.
Below are templates for how the UTMs should be constructed. Be sure to replace [campaign-name] with the appropriate campaign name. All vendor ads will require the vendor place the source and medium based on the platforms used, but we will need to provide them the campaign names.
Social
Paid Facebook: /?utm_source=facebook&utm_medium=paid-social&utm_campaign=[campaign-name]
Organic Facebook: /?utm_source=facebook&utm_medium=social&utm_campaign=[campaign-name]
Paid Instagram: /?utm_source=instagram&utm_medium=paid-social&utm_campaign=[campaign-name]
Organic Instagram: /?utm_source=instagram&utm_medium=social&utm_campaign=[campaign-name]
Emails
Tribal Email: /?utm_source=tribalemail&utm_medium=email&utm_campaign=[campaign-name]
Associate Email: /?utm_source=associateemail&utm_medium=email&utm_campaign=[campaign-name]
QR Codes
Digital Display: /?utm_source=digitaldisplay&utm_medium=qr&utm_campaign=[campaign-name]
Flyer: /?utm_source=flyer&utm_medium=qr&utm_campaign=[campaign-name]